What is search engine optimization?

Under SEO (Search Engine Optimizer / Search Engine Optimization) refers to all measures that are undertaken by a website to improve ranking in search engines. Prerequisite for successful optimization of a website, some knowledge of the way and the structures by which search engines categorize sites and rate. This applies to both design and construction of the site, as well as internal and external linking.

On page SEO

Activities for SEO on your own site, as its content, design and ease of use are generally referred to as on page. About on page factors, a website operator should already make the concept of his website critical thought. An outward-looking side effective advertising is still not optimal for search engines. Search engines crawl websites using spiders and robots that can only read and evaluate related criteria. The texts are mainly based in the simplest version of html. For Java applets and graphics information in the Rototest and Spider are blind, just for flash. Therefore, such programming should not be made on a website as supporting elements. The page is Schlechtweg overlooked. You can be a part, but on condition that contained enough structure and internal linking text clear statements in order to be considered. Internet portals in this special place provides detailed information so that it succeeds even the most novice programmers to build an optimization-friendly page.

off page SEO

Among all the off page activities are understood to be directed towards the ranking of the side out. The definitive way to do this are the back links (back links). Backlinks refer either from your own site to another or vice versa. Links can be read by search engines and evaluated. The higher number and popularity, the greater the respect in the rankings. However, it should be dealt with not too indiscriminately backlinks. They should also comply with the site theme. For example, it is not advisable to bring books to a page with a link to locksmiths. It inhibits flow of visitors and rank, if the link collection is too unspecific.

To put back links there are a variety of methods. Other examples could be the link exchange Satelitenprojekt also called, placed at the links on a reciprocal, the buying of links, the use of free link directories. To come to all forms of links, there are a number of directories on the Internet and exchanges. Of special interest is the value of left turn. You should come if possible, a sufficient number of sites with good rankings. This allows one to speak of successful attachment to the ranking link partners. Is discouraged by a too rapid link building on new sites.

Similarly, the link building his own thought. Here, the use of different keyphrases is as important as the meaningful link design. The setting of links to pages that have more links than content, should be avoided, it can lead to punishment.
It is a question of your own setting, whether links are purchased. Basically, it is not recommended, it can sometimes lead to negative reactions search engines. There are plenty of great links for the free link directories. When you link exchange is mainly carried out a targeted exchange of content-related links pages. In addition, blog entries can be used for the positioning of links, each other, as well as one-sided attitude.