Increase Search Engine Ranking with Google +1 button

After the launch of Twitter’s follow button, it was now turn of Google to formally announce the launch of its much awaited Google +1 button. Google’s +1 button will work similar to Facebook’s Like button. One can recommend content, a website or a specific post using Google’s +1 button. So when your connections search, they will be able to see the +1 button directly in their search results which will help them find recommendations about your site. It will be interesting to see how much successful it would be when Facebook’s like button has been there already for so long and people have become much used to using facebook’s like buttons. However. after having seen failure with Orkut and Buzz already, Google is trying to play safe this time and will be using the +1 recommendations quite prominently in deciding about the website rankings in search results. Since, Google so far being the largest search engine in the world, that strategy might help Google in making +1 button popular and much sought after.

Google +1 button is different from Buzz in the sense that Buzz was designed to promote just the conversation whereas Google +1 button is to promote the content in search. Google has plans to link the button’s outcome with the analytics and webmaster front end interfaces so that one can make effective use of this additional metric in making informed decisions.

Download Google +1 button

You can generate and download the code for Google’s +1 button from here and can use it to display anywhere on your site or within posts as well. You have the option of size from 15 pixels to 60 pixels tall and also decide about displaying the counter or not with the button. Counter will be the indicator of total +1s you have received till date.

Google +1 button has already been put in use by Google’s partners- YouTube, Android Market, Blogger and Product Search. Although using this additional button will ask for some extra resources and bandwidth on your site, still I would recommend this to everyone keeping in mind about Google’s plan of using the +1s in deciding about the ranking of a site.